Archive for Blog

InkBed™ International Product Launch – Behind the Scenes Video

The InkBed™ shoot took place in a single day. We locked down our studio time in Seattle and shot assets for two online videos, a website, and several print ads.

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InkBed™ Benefits Video Final Cut

Here it is! The final cut of the InkBed™ Benefits Video. From an executional standpoint, the true innovation in this product is the separating legs. That’s the part that’s patent pending (i.e. a big deal). And that’s what’s going to get our target audience (tattoo artists) fired up about getting this bed.

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InkBed Behind the Scenes Stills

Flickr Slideshow Good Times in the Studio! Check out a couple images from the InkBed™ shoot earlier this month.

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State of Media Democracy – What You Need to Know

The fifth edition of Deloitte’s “State of Media Democracy” survey reveals that a whopping 86% of Americans stated that TV advertising has the most impact on their buying decisions. The survey also revealed some interesting findings for Tivo / DVR,  mobile platforms and social media.

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Pre-Roll Ads Are Re-Purposed TV, Except No One Watches Them

The most dominant form of online video advertising is still a nuisance to a large portion of consumers, according to a study* from analytics firm TubeMogul.

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What’s the killer app for TV? How About TV?!

Turns out people watch more television than they’d like to admit. A lot more. From The Ad Contrarian via the Economist: …one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the […]

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RedGrey Concepts In Action

Molly Maid Pilot Shoot for Service Brands International Here are a couple photos from a recent shoot end-client Service Brands International. We’re going to be shooting 300 videos just like this one with online marketing partner Local Inbound Marketing at Molly Maid’s yearly conference in Las Vegas in October (tentative). Uploading video to your Google Local […]

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What is Bitrate?

Understanding “Bitrate” is essential to producing top-quality video. Here’s everything you need to know about bitrate and YouTube.

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How Online Video Marketing Improved Our Web Traffic by 105% in 7 Days

Incorporating online video and online video marketing strategies with our new website roll-out has yielded tremendous results, and useful tips for those interested in using online video to gain awareness and increase sales.

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5 Ways Video Enhances Your Marketing Campaign

Five easy ways to use video to enhance your marketing results.

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