Archive for Online Advertising

InkBed™ International Product Launch – Behind the Scenes Video

The InkBed™ shoot took place in a single day. We locked down our studio time in Seattle and shot assets for two online videos, a website, and several print ads.

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InkBed™ Benefits Video Final Cut

Here it is! The final cut of the InkBed™ Benefits Video. From an executional standpoint, the true innovation in this product is the separating legs. That’s the part that’s patent pending (i.e. a big deal). And that’s what’s going to get our target audience (tattoo artists) fired up about getting this bed.

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Pre-Roll Ads Are Re-Purposed TV, Except No One Watches Them

The most dominant form of online video advertising is still a nuisance to a large portion of consumers, according to a study* from analytics firm TubeMogul.

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How Online Video Marketing Improved Our Web Traffic by 105% in 7 Days

Incorporating online video and online video marketing strategies with our new website roll-out has yielded tremendous results, and useful tips for those interested in using online video to gain awareness and increase sales.

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Online Video Viewing Increases, But Not at the Expense of TV

As online content creators, it has become our mission to destroy people’s desire and need to actually read books. Just kidding. My mom is a librarian and I love reading, but as John Burbank of Nielsen Online says in the video posted below, online video viewing is on a major surge! Also, TV watching is […]

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The Death of Newspaper – Is It a Bad Thing?

The Seattle P.I. has gone totally digital, and this is just the beginning of a massive shift of newspapers to a digital format. There is something nostalgic about turning the pages of a newspaper. It’s musty smell and the noise it makes when you shake it out to read the inside articles are admittedly more […]

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Generate More Views with Your Online Video

It’s true: posting the right video on your website will improve your search rankings, increase your conversion rate, and reduce costs over time. But it’s not the end of the story. In fact, well over half of what makes a video successful happens AFTER it’s been produced. YouTube isn’t the only game in town. In […]

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Great Example of “Less Is More”

Love these new Reese’s Pieces 15 sec pre-rolls and new TV campaign.

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Online Video is a Different Medium than Television

Brief review of a WSJ article entitled “Nielsen Online Takes a Look At How People Use Web Video”

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