Archive for Online Video

InkBed™ International Product Launch – Behind the Scenes Video

The InkBed™ shoot took place in a single day. We locked down our studio time in Seattle and shot assets for two online videos, a website, and several print ads.

Read more

InkBed™ Benefits Video Final Cut

Here it is! The final cut of the InkBed™ Benefits Video. From an executional standpoint, the true innovation in this product is the separating legs. That’s the part that’s patent pending (i.e. a big deal). And that’s what’s going to get our target audience (tattoo artists) fired up about getting this bed.

Read more

InkBed Behind the Scenes Stills

Flickr Slideshow Good Times in the Studio! Check out a couple images from the InkBed™ shoot earlier this month.

Read more

Pre-Roll Ads Are Re-Purposed TV, Except No One Watches Them

The most dominant form of online video advertising is still a nuisance to a large portion of consumers, according to a study* from analytics firm TubeMogul.

Read more

What is Bitrate?

Understanding “Bitrate” is essential to producing top-quality video. Here’s everything you need to know about bitrate and YouTube.

Read more

How Online Video Marketing Improved Our Web Traffic by 105% in 7 Days

Incorporating online video and online video marketing strategies with our new website roll-out has yielded tremendous results, and useful tips for those interested in using online video to gain awareness and increase sales.

Read more

5 Ways Video Enhances Your Marketing Campaign

Five easy ways to use video to enhance your marketing results.

Read more

Online Video Viewing Increases, But Not at the Expense of TV

As online content creators, it has become our mission to destroy people’s desire and need to actually read books. Just kidding. My mom is a librarian and I love reading, but as John Burbank of Nielsen Online says in the video posted below, online video viewing is on a major surge! Also, TV watching is […]

Read more

Top Online Video Distribution Sites

I recently came across a great article* in Layers Magazine that detailed demographic information for the top online video sites in the US. Many of the sites were mentioned in my previous post, while some were new and worth mentioning. Since the article wasn’t available online, I thought I’d share it here. RedGrey regularly posts […]

Read more

Generate More Views with Your Online Video

It’s true: posting the right video on your website will improve your search rankings, increase your conversion rate, and reduce costs over time. But it’s not the end of the story. In fact, well over half of what makes a video successful happens AFTER it’s been produced. YouTube isn’t the only game in town. In […]

Read more