08 Jul 2009

Generate More Views with Your Online Video

Blog, Online Advertising, Online Video, Social Media No Comments

It’s true: posting the right video on your website will improve your search rankings, increase your conversion rate, and reduce costs over time.

But it’s not the end of the story. In fact, well over half of what makes a video successful happens AFTER it’s been produced.

YouTube isn’t the only game in town. In addition to displaying your video on your own website, make sure you leverage other online video sites to reach a much larger audience. There are a host of other online video sites that have different, more segmented, audiences worth reaching. In fact, some of these sites are known to have more sophisticated viewers than YouTube, making the content space more valuable to you as an advertiser.

Best of all, uploading to these sites is entirely free!

Here’s the list of video sites to consider when making your video content “live”:

YouTube – http://www.youtube.com
Google Video – http://video.google.com
Yahoo Video – http://video.yahoo.com
Vimeo – http://www.vimeo.com
Viddler – http://www.viddler.com
Veoh – http://www.veoh.com
Wonder How To – http://www.wonderhowto.com
5 Mins.com – http://www.5mins.com
HowCast – http://www.howcast.com
Blip – http://www.blip.tv
Flurl – http://www.flurl.com
BoFunk – http://www.bofunk.com
Flixya – http://www.flixya.com

Whether you’ve shot and edited your own video masterpiece, or paid a production company or agency to professionally produce one for you, a video in isolation helps no one. For the advertising investment to be realized, you need to display your content in as many places as possible, tag it with the right keywords, and use social media tools such as Twitter and Facebook to direct viewers to your media online.

When deployed correctly and intelligently, online video is one of the most persuasive tools in an advertiser’s toolbox.

Questions or quotes? Contact me at: jeremyd@redgreyconcepts.com

(Submission by Jeremy J. Dodd)

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