30 Mar 2009

MIT Enterprise Forum – Future of Advertising

Blog, Pro Bono Work No Comments

Recently I’ve been volunteering at the MIT Enterprise Forum of the NW (www.mitwa.org), whose mission is to promote the establishment and growth of innovative technology companies through educational and entertaining programs.

I’m co-leading the volunteer team responsible for putting the panel together and selecting a moderator for the event, which is Jan 14, 2009, from 5:00 – 8:30 pm at the Bellevue Hyatt. The moderator will lead the discussion, with well-informed panelists chiming in on our topic, which is a timely one:

MIT TECHNOLOGY FORECAST: Successful Advertising in 2009 and Beyond

The event will look to answer a lot of the questions advertisers are facing given the context of the economy:

  • With so many mediums, how do I pick the right technology to hit my target audience without spending a boatload of money?
  • What roles will traditional media play over the next few years?
  • When cutting back an ad budget, how much is too much?

Without question, if you’re a media buyer, media creator, or an entrepreneur working on the ad platform of tomorrow, this is a must see event!

And if you don’t fit into one of those molds, MIT events are a great opportunity to meet entrepreneurs, investors, and corporate decision-makers in the Greater Seattle Area. RedGrey will be producing a viral video leading up to the event, and will be sure to preview it here.

Lastly, I have to say, in talking with some of the great advertising minds in the seattle area (Wunderman, ParkerLePla, Don’t Blink, GoGoMo, Caliber Data, LiveClicker) AND their clients (Nintendo, AT&T, REI, Starbucks, Nike), I get the feeling that while the days are indeed dark, a new dawn readies on the horizon, and it will be brighter than ever.

So, if you’re starting a new business, running an old one, or find yourself working in your garage on tomorrow’s greatest technology, come to this event and learn a few tricks on how to get people’s attention in a meaningful way. It will be time well spent.

(Submission by Jeremy J. Dodd)

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