15 Feb 2010

Online Video Viewing Increases, But Not at the Expense of TV

Blog, Online Advertising, Online Video No Comments

As online content creators, it has become our mission to destroy people’s desire and need to actually read books. Just kidding. My mom is a librarian and I love reading, but as John Burbank of Nielsen Online says in the video posted below, online video viewing is on a major surge!

Also, TV watching is not being cannibalized as much as once predicted. A campaign that includes both TV AND online video can produce shock and awe.

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