20 May 2010

What’s the killer app for TV? How About TV?!

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Turns out people watch more television than they’d like to admit. A lot more.

From The Ad Contrarian via the Economist:

…one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the extent to which they watch video in any other form. In particular, they underestimate their consumption of live television… a 27-year-old man, claimed to watch recorded television 90% of the time. In fact he watched live TV 69% of the time.

Efforts to improve the TV-watching experience have often gone wrong because they took people at their word. The past ten years have seen a parade of websites and set-top boxes—Apple TV, Boxee, Joost, Roku—offering a huge range of content and interactive features. All promised to deliver TV the way people (that is, individuals) really want it…. Efforts to turn TVs into personal e-mail devices and home-shopping outlets have fared no better. “The killer application on television turns out to be television,” says Richard Lindsay-Davies, CEO of the Digital TV Group.

It always amazes us when people say “they don’t watch TV anymore.” Now we know why.

2 Responses to “What’s the killer app for TV? How About TV?!”

  1. Tyree Toma says:

    hello, thanks for the information. I would like to ask for your permission to add some of this information in my blog. Of course, I will provide a link to your post as a source for what I quote.

  2. Jeremy says:

    Go for it.

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