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	<title>Comments on: Pre-Roll Ads Are Re-Purposed TV, Except No One Watches Them</title>
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	<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/</link>
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	<item>
		<title>By: Jeremy</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-473</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Wed, 08 Feb 2012 04:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-473</guid>
		<description>Thanks a lot, Joe!</description>
		<content:encoded><![CDATA[<p>Thanks a lot, Joe!</p>
]]></content:encoded>
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		<title>By: Joe Baker</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-472</link>
		<dc:creator>Joe Baker</dc:creator>
		<pubDate>Wed, 08 Feb 2012 00:06:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-472</guid>
		<description>Great article. Thanks, Joe</description>
		<content:encoded><![CDATA[<p>Great article. Thanks, Joe</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeremy</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-471</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Fri, 06 Jan 2012 20:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-471</guid>
		<description>Thanks, Temeka!</description>
		<content:encoded><![CDATA[<p>Thanks, Temeka!</p>
]]></content:encoded>
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		<title>By: Temeka</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-467</link>
		<dc:creator>Temeka</dc:creator>
		<pubDate>Thu, 05 Jan 2012 07:04:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-467</guid>
		<description>Some genuinely nice stuff on this website. I&#039;m enjoying it.</description>
		<content:encoded><![CDATA[<p>Some genuinely nice stuff on this website. I&#8217;m enjoying it.</p>
]]></content:encoded>
	</item>
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		<title>By: Mark Goodwin</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-118</link>
		<dc:creator>Mark Goodwin</dc:creator>
		<pubDate>Wed, 06 Oct 2010 03:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-118</guid>
		<description>I totally agree with your point and appreciate your writing style. Solid work and best of luck with your business endeavors! Cheerio!</description>
		<content:encoded><![CDATA[<p>I totally agree with your point and appreciate your writing style. Solid work and best of luck with your business endeavors! Cheerio!</p>
]]></content:encoded>
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		<title>By: John Hayward</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-112</link>
		<dc:creator>John Hayward</dc:creator>
		<pubDate>Sat, 17 Jul 2010 15:17:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-112</guid>
		<description>Interesting blog. Thanks a lot!</description>
		<content:encoded><![CDATA[<p>Interesting blog. Thanks a lot!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-110</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 16 Jul 2010 06:26:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-110</guid>
		<description>How long has this blog been going for??? good stuff :. </description>
		<content:encoded><![CDATA[<p>How long has this blog been going for??? good stuff :.</p>
]]></content:encoded>
	</item>
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		<title>By: Mark Scotts</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-109</link>
		<dc:creator>Mark Scotts</dc:creator>
		<pubDate>Thu, 15 Jul 2010 13:02:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-109</guid>
		<description>Nice great info here, i will post it on facebook :D</description>
		<content:encoded><![CDATA[<p>Nice great info here, i will post it on facebook <img src='http://www.redgreyconcepts.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael Martenez</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-106</link>
		<dc:creator>Michael Martenez</dc:creator>
		<pubDate>Tue, 13 Jul 2010 19:51:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-106</guid>
		<description>Thanks for the great post!</description>
		<content:encoded><![CDATA[<p>Thanks for the great post!</p>
]]></content:encoded>
	</item>
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		<title>By: Mark Wikens</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-105</link>
		<dc:creator>Mark Wikens</dc:creator>
		<pubDate>Tue, 13 Jul 2010 07:14:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-105</guid>
		<description>I certainly agree with you. I have a hunch these points will likely guide lot of people in your industry ... those who aren&#039;t already aware how to make pre-roll ads more efficient, that is. Thanks for the post.</description>
		<content:encoded><![CDATA[<p>I certainly agree with you. I have a hunch these points will likely guide lot of people in your industry &#8230; those who aren&#8217;t already aware how to make pre-roll ads more efficient, that is. Thanks for the post.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nintendo Lover</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-104</link>
		<dc:creator>Nintendo Lover</dc:creator>
		<pubDate>Mon, 12 Jul 2010 16:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-104</guid>
		<description>Howdy, thank you for writing on this topic.</description>
		<content:encoded><![CDATA[<p>Howdy, thank you for writing on this topic.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeremy</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-103</link>
		<dc:creator>Jeremy</dc:creator>
		<pubDate>Thu, 08 Jul 2010 17:51:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-103</guid>
		<description>Jean, clients aren&#039;t holding their agencies back. It&#039;s the other way around.

Agencies still believe they can take a client&#039;s money and shoot a :30 second spot for TV, then repurpose it into two :15s for Hulu. Fact is, each spot needs its own script, and those scripts need to be tailored to the medium in which they air.

If your media plan calls for a :30 and two :15s, SHOOT a :30 and two :15s.</description>
		<content:encoded><![CDATA[<p>Jean, clients aren&#8217;t holding their agencies back. It&#8217;s the other way around.</p>
<p>Agencies still believe they can take a client&#8217;s money and shoot a :30 second spot for TV, then repurpose it into two :15s for Hulu. Fact is, each spot needs its own script, and those scripts need to be tailored to the medium in which they air.</p>
<p>If your media plan calls for a :30 and two :15s, SHOOT a :30 and two :15s.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ray More</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-99</link>
		<dc:creator>Ray More</dc:creator>
		<pubDate>Wed, 07 Jul 2010 19:38:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-99</guid>
		<description>Super site! Nice blog. Thanks for your hard work.</description>
		<content:encoded><![CDATA[<p>Super site! Nice blog. Thanks for your hard work.</p>
]]></content:encoded>
	</item>
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		<title>By: Jean Rousseau</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-98</link>
		<dc:creator>Jean Rousseau</dc:creator>
		<pubDate>Wed, 07 Jul 2010 16:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-98</guid>
		<description>Hello. What enticed you to post this article? I found your post interesting, particularly since I was searching for opinion on this matter last Saturday. In your opinion, what&#039;s holding larger agencies and their clients back from taking this approach to online video advertising?</description>
		<content:encoded><![CDATA[<p>Hello. What enticed you to post this article? I found your post interesting, particularly since I was searching for opinion on this matter last Saturday. In your opinion, what&#8217;s holding larger agencies and their clients back from taking this approach to online video advertising?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Melanie Mignone</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-87</link>
		<dc:creator>Melanie Mignone</dc:creator>
		<pubDate>Thu, 17 Jun 2010 11:07:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-87</guid>
		<description>Hey, thanks...I&#039;ve been looking for news like that for a long time. Really interesting. Thank you!</description>
		<content:encoded><![CDATA[<p>Hey, thanks&#8230;I&#8217;ve been looking for news like that for a long time. Really interesting. Thank you!</p>
]]></content:encoded>
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		<title>By: patrik philippe</title>
		<link>http://www.redgreyconcepts.com/pre-roll-ads-are-re-purposed-tv-except-no-one-watches-them/comment-page-1/#comment-86</link>
		<dc:creator>patrik philippe</dc:creator>
		<pubDate>Thu, 17 Jun 2010 09:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.redgreyconcepts.com/?p=1167#comment-86</guid>
		<description>Good job! Such a topical post. I agree with most of what you say, and I&#039;ll be returning to this website again soon.</description>
		<content:encoded><![CDATA[<p>Good job! Such a topical post. I agree with most of what you say, and I&#8217;ll be returning to this website again soon.</p>
]]></content:encoded>
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