Yes, social media is measurable. The problem is there are too many ways to measure it. In the end, it all comes down to your goals. Are you trying to build relationships, raise awareness, improve perceptions, respond to customer-service issues, boost engagement, attract top talent, get people to an online or offline event … what’s your objective?
We think of social media as nothing more than network-enhanced word of mouth. Businesses that use it effectively can expand their sphere of influence, make more informed decisions, and provide better solutions for their clients.
Click below to begin building your social media strategy today: