State of Media Democracy – What You Need to Know
The fifth edition of Deloitte’s “State of Media Democracy” survey reveals that a whopping 86% of Americans stated that TV advertising has the most impact on their buying decisions. The survey also revealed some interesting findings for Tivo / DVR, mobile platforms and social media.
Read moreWhat’s the killer app for TV? How About TV?!
Turns out people watch more television than they’d like to admit. A lot more. From The Ad Contrarian via the Economist: …one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the […]
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