State of Media Democracy – What You Need to Know

The fifth edition of Deloitte’s “State of Media Democracy” survey reveals that a whopping 86% of Americans stated that TV advertising has the most impact on their buying decisions. The survey also revealed some interesting findings for Tivo / DVR,  mobile platforms and social media.

Read more

What’s the killer app for TV? How About TV?!

Turns out people watch more television than they’d like to admit. A lot more. From The Ad Contrarian via the Economist: …one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the […]

Read more