01 Jun 2009

Using Twitter as a Business Tool

Blog, Social Media No Comments

I’ve recently started using Twitter. Or, as the web-savvy would say, I’ve recently started “Tweeting.”

Follow RedGrey_Jeremy on Twitter

I have to admit that at first i thought Twitter was utterly useless, and much more of a distraction than a tool. however, as i’ve expanded my network and started following people in the field of advertising, i’ve found it to quite valuable. Here’s why:

One of my favorite quotes about marketing/advertising is from a book called “The Cluetrain Manifesto.” It reads:

“Markets are conversations;
and conversation is fire.
Therefore, marketing is arson.”

Twitter allows you to search the millions of conversations people are having online the same way google allows you to search information. So, if you want to learn about the migratory patterns of bottle nose dolphins, google it. But if you want to learn what people are saying about a product or service right now, search for it on twitter. you’ll be amazed what you find.

For example, i just twitter searched “Blackberry Curve,” and saw that someone named MarinaMartin recently said, “i have a problem in that i check email on my blackberry even when my computer is open to gmail.”

Is that something blackberry should build an ad campaign around? surely, no. but is it a valuable consumer insight? of course. if you’re trying to visually tell the story of how addicted people are to our blackberry’s, i think this would do the trick. and it didn’t cost me a focus group to discover it.

It’s all about who you follow, and what sort of information is valuable to you. here’s a quickstart guide to Twitter. I wish I had read it before i started Tweeting myself:

  • Download a desktop application to run twitter. I prefer TweetDeck, which can be downloaded here: www.tweetdeck.com
  • Using TweetDeck, use the Search function to search industry relevant terms to track who’s talking about things you care about. For example, every time somebody makes a tweet including “Rich Media Advertising”, i can see who that person is and follow them if i like what he/she has to say.
  • Perhaps most importantly, check out twitterpacks.pbwiki.com/. This is a great site to help you find Twitterers based on a variety of groups, such as location, industry, interests, company, etc.

Lastly, once you get all set up, don’t forget to say something!

Oh, and be sure to check out twitter.com/RedGrey_Jeremy!!!

(Submission by Jeremy J. Dodd)

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