InkBed™ International Product Launch – Behind the Scenes Video
The InkBed™ shoot took place in a single day. We locked down our studio time in Seattle and shot assets for two online videos, a website, and several print ads. Read more
InkBed™ Benefits Video
We were excited to get contacted by InkBed, Inc. to assist in the international product launch of the new, revolutionary InkBed, a tattoo client table and bed. Read more
InkBed™ Benefits Video Final Cut
Here it is! The final cut of the InkBed™ Benefits Video.
From an executional standpoint, the true innovation in this product is the separating legs. That’s the part that’s patent pending (i.e. a big deal). And that’s what’s going to get our target audience (tattoo artists) fired up about getting this bed. Read more
InkBed Behind the Scenes Stills
Flickr Slideshow
Good Times in the Studio!
Check out a couple images from the InkBed™ shoot earlier this month.
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State of Media Democracy – What You Need to Know
The fifth edition of Deloitte’s “State of Media Democracy” survey reveals that a whopping 86% of Americans stated that TV advertising has the most impact on their buying decisions. The survey also revealed some interesting findings for Tivo / DVR, mobile platforms and social media. Read more
Pre-Roll Ads Are Re-Purposed TV, Except No One Watches Them
Problem
The most dominant form of online video advertising is still a nuisance to a large portion of consumers, according to a study* from analytics firm TubeMogul.
Right now pre-rolls are largely dominated by marketers attempting to monetize old TV creative, which exists in abundance, and which can be repurposed for online ads with relative ease. To consumers this is nothing more than the next generation of pop-up ads.
Just how bad is it, you ask? Read more
What’s the killer app for TV? How About TV?!
Turns out people watch more television than they’d like to admit. A lot more.
From The Ad Contrarian via the Economist:
…one of the oddest and most consistent findings of television research: that people seem unaware of their own behaviour. In surveys they almost always underestimate how much television they watch, and greatly overstate the extent to which they watch video in any other form. In particular, they underestimate their consumption of live television… a 27-year-old man, claimed to watch recorded television 90% of the time. In fact he watched live TV 69% of the time.
Efforts to improve the TV-watching experience have often gone wrong because they took people at their word. The past ten years have seen a parade of websites and set-top boxes—Apple TV, Boxee, Joost, Roku—offering a huge range of content and interactive features. All promised to deliver TV the way people (that is, individuals) really want it…. Efforts to turn TVs into personal e-mail devices and home-shopping outlets have fared no better. “The killer application on television turns out to be television,” says Richard Lindsay-Davies, CEO of the Digital TV Group.
It always amazes us when people say “they don’t watch TV anymore.” Now we know why.
RedGrey Concepts In Action
Molly Maid Pilot Shoot for Service Brands International
Here are a couple photos from a recent shoot end-client Service Brands International. We’re going to be shooting 300 videos just like this one with online marketing partner Local Inbound Marketing at Molly Maid’s yearly conference in Las Vegas in October (tentative).
Uploading video to your Google Local Business Listing account, and tagging it with the appropriate keyword and geographic metadata, is a great way to boost your organic search results. Service Brands International is deploying this strategy to all their Mr Handyman and Molly Maid franchises in the United States.
What is Bitrate?
What is Bitrate and Why Should You Care?
Whether you’re a professional video producer, or editing video for the first time, understanding “Bitrate” is essential to producing top-quality video. Here’s everything you need to know about bitrate and YouTube.
Tamarac, Inc. Interactive Website Case Study
Click here to view the interactive website.
Tamarac Inc. is the leading provider of sophisticated, scalable portfolio management technology that enables investment managers to provide customized, tax-efficient, individual account management to a multitude of clients.
They contacted RedGrey Concepts to produce video content that supplements an interactive flash presentation designed to teach current and prospective clients incredible new features of their Advisor 8 product. Below is a successful case study of the resultant work product.
