How Online Video Marketing Improved Our Web Traffic by 105% in 7 Days
Incorporating online video and online video marketing strategies with our new website roll-out has yielded tremendous results, and useful tips for those interested in using online video to gain awareness and increase sales. Read more
5 Ways Video Enhances Your Marketing Campaign
Online video and online video marketing enhance every aspect of your marketing campaign. It’s important to not only consider the type of video you want for your business, but also the different ways you can utilize the video after it’s been produced.
Online Video Viewing Increases, But Not at the Expense of TV
As online content creators, it has become our mission to destroy people’s desire and need to actually read books. Just kidding. My mom is a librarian and I love reading, but as John Burbank of Nielsen Online says in the video posted below, online video viewing is on a major surge!
Also, TV watching is not being cannibalized as much as once predicted. A campaign that includes both TV AND online video can produce shock and awe.
Doritos Superbowl Entry
Click image to play.
Going Viral with User-Generated Content
Some of the funniest viral video advertising of the past few years has been created by brands that encourage the masses to produce content for a big money prize. Doritos has been on the forefront of this trend, buying millions of dollars worth of Superbowl air time and filling it with spots produced by their customers.
In the vast majority of cases, these “customers” are in fact professionals who produce work made to look like it was created by amateurs. Nonetheless, the beauty of these spots is in their simplicity, and of course, their ability to NOT look like traditional advertising.
Utilizing a viral/user-generated approach to video content gives your customers a chance to be your cheerleaders. It allows them to encourage peers to try your product or service without it looking like chest-thumping. And it does so without ceding creative control to true amateurs, so you can be very strategic about the business problems you choose to solve.
For more information about video production and pricing, click here:
• Video Production
• Production Packages
The Death of Newspaper – Is It a Bad Thing?
The Seattle P.I. has gone totally digital, and this is just the beginning of a massive shift of newspapers to a digital format. There is something nostalgic about turning the pages of a newspaper. It’s musty smell and the noise it makes when you shake it out to read the inside articles are admittedly more personal than the droning sound of a double clicking mouse.
As we move further and further along the digital path conventional newspapers just cannot keep up with internet in terms of providing up to the minute news that we crave in our negative attention span society. Many of the headline news stories I read in newspapers I had already read the day before from an online news source.
In today’s world no one has time to read things twice (though we would be much better off if we did and would hopefully understand a lot more of the issues). With advertisers recognizing this digital shift, it has left ALL newspapers struggling for cash flow, and they are all high on the economic endangered species list.
The scary part for newspapers is we are not even close to reaching the potential that online news can offer. With the ever-changing enhancement of handheld devices, the ability to read online news on-the-go will continue to grow. I hate to say it, but in ten years the greatest use of newspaper will be for packing boxes and wiping off windshields.
Luckily this does not mean that newspaper people will be the ones out on the street corner wiping said windshields. As conventional newspapers continue to shrink, the demand for higher quality digital news reporting will be needed. There will of course be casualties, but good newspapers have set a standard that people want in news reporting, and in order to maximize the digital news phenomenon, these reporters and staff will be the part of the foundation.
My hope is that with this transition we will not lose the personal and local unity that newspapers provide. Though it was never what you bought the paper for, the small local stories were always what I ended up liking the most. On your third cup of coffee maybe you didn’t read the whole LifeStyle Section, but you could persuse through and come up away with something that bonded you a little more with the Seattle streets we walk each day. It made the world seem a little smaller and I hope that the digital version of newspapers can continue this bond.
Let us not totally mourn the death of the conventional PI, in the long run I believe they will be ahead of the game. If they can keep their quality up and gain momentum in the digital news format, they have the opportunity to be a shining example of what a digital newspaper can become.
(Submission by Dave Hayes)
CoreWerks
Click image to play video.
CoreWerks seating devices are truly revolutionary. A CoreWerks chair can treat and prevent low back pain, while prolonging periods of alertness, from a typical seated position. It does this by promoting unconscious “micro-movements” in your lower back.
RedGrey Concepts produced a “How To” video to show users how to calibrate their new CoreWerks chairs, and a “Sales Video” (featured above) to promote their seating products to potential customers and investors. The outdoor/indoor shoot took place over a period of four days, and included model talent and lots of fun equipment.
Click below to see behind-the-scenes production photos:
For more information on video production and pricing, click below:
• Online Video Production
• Production Packages
Boeing Classic
Click image to play video.
RedGrey Concepts has provided online video content for the Boeing Classic at TPC Snoqualmie Ridge for two years. The Boeing Classic is the premiere golfing event in the pacific northwest, and is regularly attended by over 60,000 fans per year.
The Saturday Highlight Video featured here is one of the most successful videos we have ever produced. 40% of all visitors to the Boeing Classic website viewed this video, and of that 40%, nearly 70% watched the entire thing. Those are some incredible numbers, even for online video, which is the most popular form of online meda.
For more information on video production,which includes event coverage, please click on the links below:
• Online Video Production
• Production Packages
Top Online Video Distribution Sites
I recently came across a great article* in Layers Magazine that detailed demographic information for the top online video sites in the US. Many of the sites were mentioned in my previous post,
while some were new and worth mentioning. Since the article wasn’t available online, I thought I’d share it here.
RedGrey regularly posts client work to all these sites and more as part of our World Wide Upload Service.
• YouTube (YouTube.com): Biggest of all video distribution sites
Avg Traffic: Nearly 70 million monthly uniques; 74 page views/person; 0:55:52 minutes spent on site.
Demographics: Surprisingly, the audience only slants slightly younger; roughly even male/female; relatively less educated.
• MySpace (MySpace.com): Primarily a social networking site, but video is widely used
Avg Traffic: 12.5 million monthly unique visitors; 23 page views/person; 0:07:03 minutes spent on site.
Demographics Only slightly younger; even male/female; relatively less educated.
• Revver (Revver.com): This site employs an ad sharing revenue system similar to Google AdWords, but for video
Avg Traffic: 8+ million monthly uniques; 16 page views/person; 0:08:07 mins on site.
Demographics: Slightly more male; age relatively older.
• Veoh (Veoh.com): Focus on full-screen online video for broadband users.
Avg Traffic: 3.6 million monthly uniques; 30 pages viewed/person; 0:41:29 minutes on site.
Demographics: slightly more male; even age.
• Metacafe (Metacafe.com): Popular worldwide distribution. Quality over quantity distinction.
Avg Traffic: 3.5 million monthy uniques; 15 pages/person; 0:07:10 mins on site.
Demo: Almost 3:1 male to female; relatively even education and income.
• Yahoo! Video (video.Yahoo.com): Sleek, entertainment-oriented video site (not fully integrated w/rest of Yahoo!’s community destinations)
Avg Traffic: 3.2 million uniques/month; 4 page views/person; 0:03:16 mins on site.
Demo: Slightly more male; slants older.
• blip.tv (blip.tv): Publisher-friendly video sharing and distribution site
Avg Traffic: 1.3 million monthly uniques; 3 page views/person; 0:02:43 mins spent on site.
Demo: Slightly more male; higher education and income.
• Vimeo (Vimeo.com): Hip, user-generated content
Avg Traffic: 1.3 million monthly uniques; 5 page views/person.
Demo: 2:1 male-to-female ratio; high income and college educated.
• Google Video (video.google.com): One of the first video sharing sites to offer ad revenue sharing w/publishers
Avg Traffic: 436,000 monthly unique visitors; 3 page views/person; 0:02:34 mins on site.
Demo: Unavailable.
• Viddler (Viddler.com): Newer site with cool features like comments tied to a particular time in the video and automatic webcam sync.
Avg Traffic: Unavailable.
Demo: Slightly more male; college educated.
• Facebook (Facebook.com): Another major social networking site with over 100 million users. 4th most-trafficked website in the world.
Avg Traffic: See above.
Demo: Wide-ranging and segmented.
Online video does a great job of not just furthering a business objective. It also exposes your personality and art to others who may not otherwise see it. A good video can inspire you just as much as it inspires others, so take advantage of it!
* Rod’s Top 12 Video Distribution Sites, Page 89, Layers Magazine, November/December 2008
Generate More Views with Your Online Video
It’s true: posting the right video on your website will improve your search rankings, increase your conversion rate, and reduce costs over time.
But it’s not the end of the story. In fact, well over half of what makes a video successful happens AFTER it’s been produced.
YouTube isn’t the only game in town. In addition to displaying your video on your own website, make sure you leverage other online video sites to reach a much larger audience. There are a host of other online video sites that have different, more segmented, audiences worth reaching. In fact, some of these sites are known to have more sophisticated viewers than YouTube, making the content space more valuable to you as an advertiser.
Best of all, uploading to these sites is entirely free!
Here’s the list of video sites to consider when making your video content “live”:
YouTube – http://www.youtube.com
Google Video – http://video.google.com
Yahoo Video – http://video.yahoo.com
Vimeo – http://www.vimeo.com
Viddler – http://www.viddler.com
Veoh – http://www.veoh.com
Wonder How To – http://www.wonderhowto.com
5 Mins.com – http://www.5mins.com
HowCast – http://www.howcast.com
Blip – http://www.blip.tv
Flurl – http://www.flurl.com
BoFunk – http://www.bofunk.com
Flixya – http://www.flixya.com
Whether you’ve shot and edited your own video masterpiece, or paid a production company or agency to professionally produce one for you, a video in isolation helps no one. For the advertising investment to be realized, you need to display your content in as many places as possible, tag it with the right keywords, and use social media tools such as Twitter and Facebook to direct viewers to your media online.
When deployed correctly and intelligently, online video is one of the most persuasive tools in an advertiser’s toolbox.
Questions or quotes? Contact me at: jeremyd@redgreyconcepts.com
(Submission by Jeremy J. Dodd)
Printa Systems
Click image to watch video.
Printa Systems is the leading manufacturer of Screen Printing Equipment and Machines for the Advertising Specialty Industry.
Duke Goss, Founder and President of Printa Systems, wanted a video that highlighted what has made his company successful for over 20 years, and that separated Printa from the competition. RedGrey Concepts provided script writing, storyboarding, production and post-production work to complete this task.
Click here for more information on video production:
