Archive for Blog
Online Video Viewing Increases, But Not at the Expense of TV
As online content creators, it has become our mission to destroy people’s desire and need to actually read books. Just kidding. My mom is a librarian and I love reading, but as John Burbank of Nielsen Online says in the video posted below, online video viewing is on a major surge! Also, TV watching is […]
Read moreThe Death of Newspaper – Is It a Bad Thing?
The Seattle P.I. has gone totally digital, and this is just the beginning of a massive shift of newspapers to a digital format. There is something nostalgic about turning the pages of a newspaper. It’s musty smell and the noise it makes when you shake it out to read the inside articles are admittedly more […]
Read moreTop Online Video Distribution Sites
I recently came across a great article* in Layers Magazine that detailed demographic information for the top online video sites in the US. Many of the sites were mentioned in my previous post, while some were new and worth mentioning. Since the article wasn’t available online, I thought I’d share it here. RedGrey regularly posts […]
Read moreGenerate More Views with Your Online Video
It’s true: posting the right video on your website will improve your search rankings, increase your conversion rate, and reduce costs over time. But it’s not the end of the story. In fact, well over half of what makes a video successful happens AFTER it’s been produced. YouTube isn’t the only game in town. In […]
Read moreUsing Twitter as a Business Tool
I’ve recently started using Twitter. Or, as the web-savvy would say, I’ve recently started “Tweeting.” I have to admit that at first i thought Twitter was utterly useless, and much more of a distraction than a tool. however, as i’ve expanded my network and started following people in the field of advertising, i’ve found it […]
Read moreMIT Enterprise Forum – Future of Advertising
Recently I’ve been volunteering at the MIT Enterprise Forum of the NW (www.mitwa.org), whose mission is to promote the establishment and growth of innovative technology companies through educational and entertaining programs. I’m co-leading the volunteer team responsible for putting the panel together and selecting a moderator for the event, which is Jan 14, 2009, from […]
Read moreBoeing Classic
Dave gets up and down in his explanation of the process behind making this month’s video. If you wait until the very end you can even hear as he takes and makes the greatest golf shot in the history of mankind.
Read moreGreat Example of “Less Is More”
Love these new Reese’s Pieces 15 sec pre-rolls and new TV campaign.
Read moreHOUSEWares HD Spots – Behind the Scenes
A funny behind the scenes account of the three HDTV commercials we shot for HOUSEWares Edmonds.
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